Mil Vezes Revista
Portuguese revue theatre, popular memory and an audience renewing itself
A show that lives with the legacy of Portuguese revue theatre while speaking to audiences who never knew it.
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Campaigns designed from the audience, not from the calendar.
A selection of projects where strategy, creation and box office worked at the same time. Each case study describes the thinking behind the campaign; further factual information will be added progressively.
Carmen Miranda — O Musical
An iconic figure and a narrative larger than her image
A musical built on a figure almost everyone recognises and few genuinely know.
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FÁTIMA — Ópera-Rock
A sensitive subject, a contemporary format, audiences very different from one another
A project demanding respect, formal ambition and a precise reading of who is willing to attend.
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