About
A decade learning from full houses and houses still to fill.
I work in marketing and creativity inside culture, not around it. I began in theatre production and never moved away from the real conditions in which a show happens: a cast, a calendar, a house with seats still unsold and an audience freely deciding what to do with its time.
Where I work
Since 2015 I have been Marketing & Creative Strategist / Digital Marketing Specialist at Produções Filipe La Féria / Teatro Politeama, following campaigns from first concept to final performance.
From 2020 to 2022, I worked as Social Media Manager for João Baião / B Produções, covering editorial strategy, content, paid amplification, community management and performance analysis for an audience of more than 400,000 followers.
Before that
I worked at Love is in the Hair between 2020 and 2021, and at the Prémios Áquila / Fénix Associação Cinematográfica between 2014 and 2016.
Between 2013 and 2015 I worked in production and stage management at Teatro Nacional D. Maria II, Centro Cultural de Belém, Escola de Mulheres and Produções Filipe La Féria. That is where my relationship with backstage rigour comes from.
Outside work
Since 2022 I have served, on a voluntary basis, as Secretary of the General Assembly Board of the Grupo dos Amigos do Palácio Nacional da Ajuda.
Education
Postgraduate degree in Digital Marketing at IPAM and a degree in Theatre Production at ESTC.
Based in Lisbon, with an international outlook. What interests me is the moment a cultural idea becomes a concrete choice in someone's life.